Chick-Fil-A’s Competitive Advantage And How You Can Apply It, Too.

It is of no surprise that Chick-Fil-A has one of the best chicken sandwiches in the world, but did you know one of their competitive advantages has very little to do with food?

In 2008, Truett Cathy, founder of Chick-Fil-A, made a decision that would revolutionize the fast food industry.

Rather than going on the defense - like everyone else - he decided to go on the offense - to play where no one else was playing - and reinvent the drive through experience.

Mind you, in 2008, the United States experienced an economic hardship. Similar to 2020, businesses were forced to make difficult decisions.

That decision has given Chick-Fil-A a competitive advantage over household names such as Wendy’s, Popeyes and Shake Shack.

So without further adieu, here it is.