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The Journal
Photography hacks, life lessons and discovering the journey of WHY.

The Tragic Tale of Bobby "Boris" Pickett and the Monster Mash
It took Bobby 'Boris' Pickett just 30 minutes to write Monster Mash—a song that would define his life and legacy. But what happens when the fame fades, and the wave of success breaks? Bobby’s story is more than a tale of a one-hit wonder; it’s a humbling reminder of the power of reinvention, the fleeting nature of success, and the importance of paddling out to catch the next wave. Are you riding your wave—or waiting for the next October to roll around?