Why I’m Committing to Shooting More 35mm Film in 2025
With most of the year behind us, I’ve decided to shift my focus to what I want to change in 2025. At the top of my list: committing to photographing more on 35mm film.
Is it expensive?
Yes.
But is it worth it?
That depends on who you ask, but for me, the answer is a resounding yes. Shooting film has transformed me into a better storyteller. When you’re limited to 24 or 36 frames, every shot matters. You think twice before clicking the shutter, and that kind of intentionality spills into every aspect of your work.
Just recently, I sent two rolls of Kodak Gold 200 and one roll of Fujifilm Superia 400 to State Film Lab. (Side note: their rush order service is phenomenal—processed and shipped the same day.) When I got the negatives back, I couldn’t help but marvel at how film captures life in ways digital can’t quite replicate.
Fujifilm Superia 400 // Canon EOS 3 // Sigma 24-35 f/2 with Shortstache Filter
Inspiration From the Greats
Scrolling through Instagram, I kept coming across the work of Joe Greer. His mastery of film photography pushed me to ask: If he can do it, why can’t I? That thought stayed with me, especially as I prepared for a commercial shoot in the mountains with Ankuur last month. Our mission was to test the Canon C80’s dual pixel autofocus (which, by the way, exceeded expectations). But I also brought along a roll of expired Fujifilm Superia 400, gifted to me by my grandpa.
Facing the Fear of Film on Commercial Shoots
Up until that moment, I’d avoided using film on commercial assignments. Why? Fear. Fear of messing up, of missing a shot, of failing the client’s expectations. But here’s the thing:
Is there ever a perfect time to try something new? No, not really.
Is there ever a perfect time to start shooting film on commercial projects? Also no.
At some point, you just have to trust your gut and take the leap.
Fujifilm Superia 400 // Canon EOS 3 // Sigma 24-35 f/2 with Shortstache Filter
The Client’s Perspective
Yes, shooting film can feel risky. Development costs add up, and not every client may understand or appreciate the medium. But in my experience, most clients care about one thing: Does the final product elevate their brand? They’re hiring you to deliver content that aligns with their vision and brings value to their investment. While some might require specific frame rates or megapixel counts, many are more concerned about the story being told.
Fujifilm Superia 400 // Canon EOS 3 // Sigma 24-35 f/2 with Shortstache Filter
The Takeaway
After that shoot, I wondered why I had been so hesitant in the first place. Sure, things could go wrong, but if you trust your process and creative instincts, you’ll deliver something remarkable.
So, is it worth it?
Absolutely.
On a side note, I love how this film stock interpreted the Honda Red, as well as the hues of green.
Like most advanced film cameras like the Canon EOS 3, the autofocus isn’t perfect, so you have to be patient and trust your instincts.